:: distributed, real time, personal, and intimate

Simon Rosenberg’s Vision for the DNC:

A Response to the ASDC Plan for 2005-2008

...We must create a new culture of investment in our Party that sees the DNC and the state parties as institutions and not campaigns. Campaigns come and go. Institutions live on beyond any one election, and must have both long-term and short-term planning to be successful...

...At the core of the new politics of advocacy are changes in media and technology. We are leaving a 50 year-long run of the broadcast era of political communications, where the model was a single message centrally managed and broadcast out to many. The new era we are entering requires a much more distributed, real time, personal, and intimate type of communications...